I attended the briefing for the Leeds Loves Creativity identity design. Steve Smith took the briefing and I felt that there was not much that could be done for the new identity. Essentially a new colour and icon could be introduced.
He stated he wanted one A3 presentation board but I wanted to show the logo working in context so I will design two boards. One will be the impact board and the second will show the logo in context.
Here are the brand guidelines, which I have flicked through to get an idea of what has gone before. It is pretty restrictive but I am sure I can do something in a few hours. Branding guidelines are presented below.
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