This identity has been sat in the to do pile for a while now, mainly because of complications over stock and colours. Jeni hasn't been as proactive in coming forward with feedback and colour choices so I have been waiting to test some stocks before questioning the budget on this print run. The budget was minimal so the expensive stocks have been shelved in favour of colour.
I felt that the black wasn't really portraying her work in the way she wanted. It came across as quite ruthless and lacked the delicacy of her work.
I decided to look back at the compliment slip, letterhead, and business card as well as the envelope which will be printed later. The business cards make use of darker, earthy tones which Jeni requested in the first meeting.
Open publication - Free publishing
Open publication - Free publishing
A website was also mocked up as part of the promotional material.
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