Manual

I have featured Manual a few times on my blog, but this project is relevant to my context book so here we go again. Lovely logo type, so simple, but then, what I am really interested in, is how that is applied across print, web and in context.

The logotype is a stunning example of simple and impactful execution with minimum effort. It's one of those identities that just works. The concept of the cut is carried through to the business cards, which works well with the clean stock and subtle injection of colour. A one colour job that still has the impact needed. No need for fancy foils or embossing.