Jennifer Sargeant identity tweaking

Posted: Wednesday 18 May 2011 | Posted by Adam Townend | Labels: ,

During my portfolio review with Chris Jackson I showed him and asked for feedback on the work I was doing currently. I showed him the stationery I had for Jennifer Sargeant and explained how I wanted the identity of have balance, so I adjusted the j and t to be symmetrical. He thought I could have pushed this further by getting rid of the dots and make the ascender of the j more like the t. I tried it but I don't believe it's working how I want. It feels a little too forced. The j is starting to look less like a j.



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