Colie Co Logo refining

Posted: Tuesday 12 April 2011 | Posted by Adam Townend | Labels: ,

I decided to do two versions of the logo to see what worked best. The typeface used 'American Typewriter' had irregularities in the bottom and top brackets of the 'l' and 'i' I smoothed those off before scaling the 'o'. The small 'o' is reminiscent of those vintage signs who shortened the word company to co.

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