Identity development - phase three

Posted: Friday 11 February 2011 | Posted by Adam Townend | Labels: ,

I want to strip back the identity again to incorporate just typography. I feel as though the needle is distracting and wouldn't scale so well. I then started to play more with the letterforms and manipulated the t and j to be symmetrical. This adds balance to the whole identity and is subtle enough to still read and look simple.

I believe over complicating things at this stage wouldn't be good because Jennifer needs an identity that will act as a mark and can be applied to a variety of projects she works on. This could be used for clothing ranges, signage as well as the business stationery I will be designing.













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