This identity for Morton & Peplow is simplistic in form yet immediately eye catching, due to the attention to detail, stock and use of colour. The strength of the identity and iconography is reinforced by its implementation across a range of media. The way the hat is incorporated into the tips jar is clever.
Morton & Peplow is a Munich delicatessen that specialises in British cuisine. Our identity combines two icons of Britishness - the bowler hat and the domed silver service platter - to create a mark that evokes a sense of heritage and style.
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