Garry mentioned in the brief about having some sort of type identity that could be continued across a range of deliverables. So each section could be set in a particular type or assigned a colour for each element of the pack.
I have started to bring together fonts that could be used as part of some sort of identity. I don't want to get too wrapped up in the design process for a logo or identity as I don't see this as my focus within the brief.
Here I have sampled some of the fonts I picked out as ones that may work. The sans serif and slab serifs such as univers, and clarendon are perhaps the best choice to accurately represent Garry's vision.
I have included them to show the different directions that the project could be taken in.
0 comments:
Post a Comment