Identity development - phase two

I remember her usp being a handcrafting. She wants to be known as a fashion designer but the hand craft element might be something that we can portray through the typography or iconography.

These design development shots are looking much more like I envisaged. They needle has to be set in a different colour to enable the effect to work. I've tightened up the kerning significantly on these resolutions. I figured the loose kerning didn't really pay homage to the quality of her work. The last thing one wants is loose stitching.