As part of my identities brief, I have been asked by producer Charlotte Taylor to put together a stationery set. She requires two or three different business cards which adopt a different feel but have the same identity mark.
I have covered the development of my ideas in other post but here I am looking at logotypes which are bold and simplistic. The objective of these kind of identities is to focus on what the typeface communicates through its weight, orientation, and general structure. All of the identities shown here have to bear those qualities.
Birch Studio
Birch studio created this identity and stationery for photographer Harry Watts. The font conveys his bold and methodical approach and the positioning relates to how he works. I envisage a similar look and feel for Charlotte's identity.
With the launch of the international touring exhibition 'STUDIO', Harry needed a flexible identity and an online portfolio to display his work.
The letterpressed identity represents his bold, methodical process that explores space within the three dimensional world through two dimensional images. The typography of the information mimics this by removing all excess and repeated information and leaving it on the reverse of the business card or to the side of the letterhead.
Check out his new website and see more of his work at www.harry-watts.co.uk.
Barfutura
This identity for Lazona has a similar feel to the Harry Watts identity. Once again there is no room for symbolism and extra deterrents. The use of capitals directs attention to the leading and grid structure imposed on the layout. Oddly enough, Lazona is a production company.
SocioDesign
I've blogged about this before but this identity makes use of clarendon font which has traditional and informal qualities, and looks best when used for chatty language. It looks typically English, and feels like a natural choice for the word nice. It just looks nice, which I guess was the point in the first place.
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