Initial ideas and phase 1 development

Posted: Friday, 11 February 2011 | Posted by Adam Townend | Labels: ,

Started to play around with initials as a starting point. Chose ITC New Baskerville as it seems to be the most appropriate, it has elegance with enough weight for impact.


It's obvious the initials are not working. I don't really want to use a symbol so I decided to set out the name with various amounts of kerning and also try a line break.


























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