The International Office

Posted: Monday 17 January 2011 | Posted by Adam Townend | Labels: ,

The International Office

Literary Arts Journal, Publication

Good use of impactful typography and layout. The form suits the way the typography is presented. Too many times form has been an afterthought for me. There is nothing wrong with 'A' format as long as it is justified by arrangement that suits it. Seem to work in both colours.



Posters

These are for the same client, and they don't have the same impact. Broken typography has to have some sort of symbolism that jumps out right away. Experimentation should never lose sight of the brief or concept, and on this surface this doesn't seem to fit well enough.






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