Year Book Pitch/Proposals and Discussion with Joe & Lorenzo

Posted: Thursday, 17 March 2011 | Posted by Adam Townend | Labels: ,

Today, myself, Dan & Luke pitched back our ideas for the interdisciplinary year book to other groups also working on year books. We discussed everything we had with the client in terms of the concept we are using for the book, the structure and deadlines we have imposed and the communication we have had with the client. Judging by the problems some of the other groups have had with their assigned books has assured us that we are on the right track, and that we are on time in terms of deadlines.


We were the only group under budget which was obviously down to how pages and copies we needed, but we know we can work with the extra budget we have left over to insert the gatefold we want on the cover. We made a conscientious decision not to go over the top with foils and specialist inks because we felt it was unneeded, unless we wanted the finish to portray a particular message.

Our discussions with Joe and Lorenzo went well, although Lorenzo wasn't keen on some of the typography decisions. This isn't a massive issue as we are updating the designs week on week until we are happy. They were happy with our ideas but urged us to be on top of the designing and organising the installation for the cover. We also need to make sure we art direct the shoot on the front cover so that there is adequate room to fit the image on the cover and have the space to run the image along the gatefold.

Little things such as the page numbers need addressing to fit inside the grid, and we need to make sure any images are resized before they are placed in the InDesign document. All of which will be taken care of in good time.

All in all everyone was happy. All we need to do now is persuade everyone to use our stock

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