To expand on the range of deliverables for this brief, I felt it was necessary to produce store window promotion for the Leeds United superstore. The superstore is located at the stadium and is the only place you can buy Leeds United official merchandise. The footfall on matchdays is massive and the passing traffic comes straight from the M621.
I have mocked up both the front of the store and the road side. At this stage it was a case of keeping with the design direction of the book and correctly positioning the graphics to fit the displays.
Store Promotion
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- Final Boards
- Evaluation point
- Store Promotion
- Context shots
- Products photoshoot
- Final proof from Duffield
- Leeds book packaging
- Year book in print
- Decades - price tags
- Final Action plan
- Evaluation point
- Pop up Shop opening
- Final Crit feedback
- Leeds Loves Creativity - final postcard
- Year Book Evaluation
- Manual
- Context book - first draft full
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- Lou Dorfsmann - Gastrotypographicalassemblage
- Design Context - Get on with it
- Build
- Year Book final - cover and full colour proofs
- Ellen Lupton Interview
- The Grid
- Screen based typography
- LLC - Postcard amendments
- Jennifer Sargeant identity tweaking
- Anna Swingland identity change
- Year book mock up - amendments
- Giant Killer updated book
- Flatland - sticky notes
- Design Context - New covers
- Yet another action plan
- Year Book cover shoot
- Leeds Book. expanding the range
- Cartlidge Levene
- Collie Co Tags
- Craig Ward Interview
- Tutorial w/ Lorenzo
- Harriman Steel
- North - Typography in the environment
- Design Context - Typography in context
- Design Context publication front cover
- Action plan for today
- Directing the front cover
- Printing the book
- Collie Co stationery
- More year book development
- Pop up Poster
- Anna Swingland Stationery
- I really don't have super powers
- LLC - postcard proof presentation
- Rosario Florio Contact
- Today's Crit
- Leeds book development
- LLC colour options
- Leeds Loves Creativity postcard
- OK-RM
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- Rosario Florio and Larissa Kasper
- Collie Co stationery
- Year book routes
- Leeds Book first draft mock up
- Leeds Book - initial ideas for range
- Final development proofs for Year Book
- Year Book - work in public/ quotes
- New Action Plan
- I've only gone and done it
- Leeds Book layout development
- Giantkiller book layout
- More quick year book layouts
- ITV Commentary
- Leeds book layouts
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