Identities Brief

This is the brief for the Identities project. The Brief outlines the concept/proposition and the deliverables for the project.

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Anna Swingland emboss test

I wanted to give each promotional postcard a different feel. So I embossed the design onto this card to help differentiate between the things Anna does. I felt that the stock was dissimilar enough so the print techniques would help. I found that the deboss actually looked a lot better than the emboss so I flipped the car over and photographed the opposite side and flipped the image so it could go in my portfolio and no-one would tell the difference.

Full mock up

Charlotte Taylor - Idents

This storyboard shows some sample screens that explain the idea I had to produce a range of idents using Charlottes work. The arrows that make up Charlottes identity run across the screen with the same video flipped horizontally playing inside the iconography. With the video playing the opposite way the outline of the icon is visible.

The film would fade out and reveal charlottes identity although with the other relevant information at the bottom of the screen.

This has been a little bit of an after thought, but I believe it ties into the branding quite well. I think this idea could be developed much more but at this time I don't have the time or skills to develop this into a meaningful resolution.

Anna Swingland postcard

To make the postcards more appropriate to the skills Anna possesses, I wanted to print on and experiment with different stocks and finishes. With that in mind I wanted to emboss one of the cards, and I felt this would be appropriate to the print making card.

Each card would be printed a different stock to differentiate but keep the design throughout consistent. This is the makeshift printing plate I laser cut and mounted onto mountboard. I am going to run some tests through the press soon.

Final Boards

These are the final boards. Barring spelling issues these wont change.

Flatland

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Identities

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Garry Barker

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Interdisciplinary Year Book

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Giant Killers

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Decades Posters

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Leeds Loves Creativity

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Evaluation point

I am now in the final week of the degree, and things are more relaxed than I expected. I feel like I have everything in hand, unless something goes drastically wrong. My action plans have helped me pin point where I should be and what I have left to do. I still have quite a lot of PPD to do but the design practice work is failing into place well.

You can't help but look at what everyone else is doing, and the crit helped me get a feel for what is going on and what levels others are working too. It has inspired me to work that little bit harder because I want to achieve the best possible outcome, but I don't want to throw together extra ranges that I didn't plan for at the start of the brief, because it may not be appropriate and the level of finish could be not up to standard.

I would still like to expand some of the deliverables for some of the briefs but these will not be a part of the design practice boards as they are already designed and properly photographed. I will continue to work hard as ever, but I won't be looking over my shoulder as others to cram in extra work. I don't want to pad out any briefs, if it doesn't feel appropriate.

Store Promotion

To expand on the range of deliverables for this brief, I felt it was necessary to produce store window promotion for the Leeds United superstore. The superstore is located at the stadium and is the only place you can buy Leeds United official merchandise. The footfall on matchdays is massive and the passing traffic comes straight from the M621.

I have mocked up both the front of the store and the road side. At this stage it was a case of keeping with the design direction of the book and correctly positioning the graphics to fit the displays.